Personal project — Visual identity, Logo and poster design created for my friend group. The project began as a way to give the group a defined visual presence, something that felt genuinely the group's. I developed a logo mark and identity system that could live across a range of applications, from digital to print. The poster was designed as a custom giveaway for attendees of our annual ski trip, functioning both as a keepsake and an extension of the identity. Designing for people I know personally meant the brief was informal but the stakes felt high — it had to resonate. Every decision, from typography to color, was made with the group's personality and culture in mind. The result was a small but complete body of work that sits at the intersection of design and community