The Hungry Ghost rebrand captures a sense of subtle playfulness. The logo features an illustrated ghost with a small creature hidden beneath its arm, tucked under the ghost's cloak. Inspired by the hungry ghost—a being in Buddhist and Chinese traditions driven by insatiable cravings—the design playfully reflects this concept.

Minor typographic refinements were made throughout the redesign, preserving the essence of the original brand while giving it a refreshed and cohesive identity.